Amongst the nuggets of wisdom he offers is this, which stood out for us:
If a potential client replies back with one word answers, it’s a big warning sign that they’ll be putting that same kind of minimal effort into a project. We’ll still talk to them, but we approach that kind of client much more cautiously.
Other topics to probe include questions on timelines, scope and compensation. The last point is critical, never skip the million dollar question: “What kind of budget do you have allocated for this project?” (As Mall puts it, hopefully that is – literally – a million dollar question.)