Bebo is Growing Up
On 1 July, 2013, Michael Birch, the original founder of Bebo, bought Bebo back for $1M (he’d sold it to AOL for $850M in 2008, so not a bad deal). Today, Birch announced his plan to wipe the slate clean, and start fresh with a brand new, less ‘cocky’ Bebo.
Birch’s video announcement – where he announces, “It’s time to come clean.” – is a fantastic example of what a little self-deprecating humour can do to reinvigorate a brand that’s been driven into the ground by big business.
Focusing on the site’s ‘whiteboard’ – “a creative canvas for unlimited self-expression” – Birch celebrates Bebo’s users’ penchant for creating, as he puts it:
The single biggest repository of illustrated cock and balls ever recorded.
It will be interesting to see how Birch reinvents Bebo in an era of Facebook and Twitter dominance. Regardless of what he does or doesn’t achieve, you should spend ninety seconds to watch his entertaining video announcement.
Bebo, it would seem, is growing up.