Sign Up in Seconds, Then…?
Over at Signal vs. Noise, Ryan Singer explores sign up patterns, suggesting that designers widen their focus from the ‘sign up in seconds’ part of the onboarding equation to include the ‘what happens next’ part of the process. As he puts it:
I’ll bet that the time-to-signup isn’t an important anxiety factor. When’s the last time you shopped for a software product under intense time pressure, where every second counts? When I evaluate web products I often feel uncertain about what will happen after the quick signup. Sure it takes seconds to create an account, but then what?
I had an idea to address this uncertainty. You could preview the workflow steps that come after the signup so it’s clear how much of a gap there is between signing up and getting value out of the product.
It’s a good point and, like the rest of Signal vs. Noise, it’s well worth a read.