With an increasing emphasis being placed on easing the reading process (as summarised eloquently by Mr Zeldman) there’s a growing need for beautifully designed typefaces aimed principally at improving legibility and readability. If you’re working on a project with, “text that’s meant to be read,” – and, after all, shouldn’t that be every project? – the fine folks at Process Type Foundry have you covered.
The design of a new serif typeface meant for extended reading is an exercise in subtlety and restraint. Elena is a manipulation of these subtleties in a direct and unaffected way to create a modern serif typeface quietly balancing warmth with a crisp, tailored tone.
The result is a typeface that, “heeds the lessons of the past while taking advantage of formal possibilities no matter their origin,” resulting in a wonderful balance and elegance. If you’re working on a text heavy project where reading is a primary goal, look no further and - as is often the case with Process Type Foundry’s work - a web font version is available.