Notes

Meet Elena

With an increasing emphasis being placed on easing the reading process (as summarised eloquently by Mr Zeldman) there’s a growing need for beautifully designed typefaces aimed principally at improving legibility and readability. If you’re working on a project with, “text that’s meant to be read,” – and, after all, shouldn’t that be every project? – the fine folks at Process Type Foundry have you covered.

Elena, designed by Nicole Dotin (who developed the typeface while studying on the University of Reading’s prestigious MA Typeface Design) is designed for extended reading. As Dotin puts it:

The design of a new serif typeface meant for extended reading is an exercise in subtlety and restraint. Elena is a manipulation of these subtleties in a direct and unaffected way to create a modern serif typeface quietly balancing warmth with a crisp, tailored tone.

The result is a typeface that, “heeds the lessons of the past while taking advantage of formal possibilities no matter their origin,” resulting in a wonderful balance and elegance. If you’re working on a text heavy project where reading is a primary goal, look no further and - as is often the case with Process Type Foundry’s work - a web font version is available.

1338227160 · Christopher Murphy · Follow Us on Twitter

Notes

Meet Elena

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