Notes

Scrolling and Attention

Jakob Nielsen has some very interesting thoughts on Scrolling and Attention (also known as “the age old ‘above the fold’ debate”). Backed up by extensive user-testing and data, Nielsen summarises the findings as follows:

Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.

Well worth reading, Nielsen’s common sense advice is hard to dispute.

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The Periodical

The most recent entries in the Periodical and Reviews sections:

• AIGA have long fought the good fight against crowdsourcing, clearly articulating the very real issues that plague the 'winner takes all' approach to sourcing design by subcontracting it to the masses…
• In 2009, Andy Baio - a writer and entrepreneur who helped build Kickstarter - ate his own dog food and launched a Kickstarter project called 'Kind of Bloop'. The idea was elegant, and one we immediately fell in love with…
• As the old saying goes, "You only get one chance to make a first impression." Launched amid much fanfare late last week, Color is, apparently, "a miraculous application," and one of the first of many, new life-changing applications for the 'Post-PC World' in which we now live. It's also guilty of a not insubstantial degree of hyperbole…

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HTML and CSS Web Standards Solutions

Learn how to build hand-crafted web pages using well-structured XHTML and lean and efficient CSS. By embracing a web standards approach, HTML and CSS Web Standards Solutions enables you to create web sites that not only look great in all modern browsers, but are also accessible to a wide variety of audiences across a range of platforms - from those browsing on everyday computers, to those accessing the web on the latest, emerging mobile devices.

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The Authors

In addition to their role as lecturers in interactive design at the University of Ulster at Belfast, where they have been active in promoting a web standards-based curriculum, Christopher Murphy and Nicklas Persson are practicing designers and digital artists. Their work has featured in a variety of design books and magazines alongside numerous internationally respected designers and they are regular speakers at design conferences and workshops worldwide.

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