Notes

On Self Promotion

Mr Zeldman has put together some excellent thoughts On Self Promotion (complete with Jedi mind trickery). It’s all about sharing, a hurdle most frequently fall at; equally important, you can’t fake this. Zeldman states:

The more you find and promote other people’s good work, the more in-the-know and “expert” you are perceived to be — and the more you (or your brand, if you must) are liked.

It’s all about karma (which, incidentally, is the title of our first lecture for our final year interactive design students). What goes around comes around or, as Mr Zeldman puts it, “Share for the joy of the sharing, and because the information you’re sharing genuinely excites you. Do that, and the rest will follow.”

Sound advice. Well worth reading.

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In addition to their role as lecturers in interactive design at the University of Ulster at Belfast, where they have been active in promoting a web standards-based curriculum, Christopher Murphy and Nicklas Persson are practicing designers and digital artists. Their work has featured in a variety of design books and magazines alongside numerous internationally respected designers and they are regular speakers at design conferences and workshops worldwide.

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