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IKEA leaves Futura for... Verdana?

IKEA before and after [Detail]

In an effort to unify their screen and print presence, Swedish flat-pack giant IKEA has made the incredulous move from IKEA Sans (a derivative of Futura) to Verdana, the web core font developed by Microsoft in 1996. Ubiquitous on the web, Verdana is rarely seen in print.

According to IKEA’s Ivana Hrdlickova the switch was necessitated by their wish to use the same typeface in all countries as the current typefaces only contain the Latin characters.

Verdana has been with us on the web, where it has served well, since the days of Internet Explorer 3 - but it is probably safe to say that its proliferation has made the typeface more than a little bland. We’ll leave you with the words of Adam Lisagor:

I guess what I’m trying to say is I want a typeface to take control of a situation. Smack me around a little and tell me what’s wrong with my body, then sell me a TV stand and make me assemble it myself without any tools or clothes, all the while throwing meatballs and lingonberry at my problem areas.

1251383880 · Nicklas Persson · Follow Us on Twitter

@standardistas: Frank Chimero sums up everything he knows: http://j.mp/wordsofadvice