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Notes

Dear AmericanAirlines,

I have three suggestions... [Detail]

A fascinating exchange between Dustin Curtis, a user interface designer at Frogmetrics, and Mr X, a user experience architect at AmericanAirlines. Sadly, the realities Mr X describes are commonplace and, in larger organisations (for the most part) unavoidable. Mr X summarises the problem succinctly:

Simply doing a home page redesign is a piece of cake. It only takes a few hours to put together a really good-looking one, as you demonstrated in your post. Doing the design isn’t the hard part; I think that’s what a lot of outsiders don’t really get. Those of us who work in enterprise-level situations realize the momentum even a simple redesign must overcome, and not many, I’ll bet, are jumping on this same bandwagon.

A fair point indeed, but an interesting discussion nonetheless. Mr Curtis looks like an interesting character, one well worth following.

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