Notes
10,000 Hours
Every year our students ask us, “What will it take to leave with a First Class Honours Degree?” Our answer is always the same, “A great deal of commitment and hard work….”
Good news. This year we can provide them with an actual, quantifiable, answer. It seems that the difference between average and world-class is 10,000 hours.


AIGA have long fought the good fight against crowdsourcing, clearly articulating the very real issues that plague the 'winner takes all' approach to sourcing design by subcontracting it to the masses…
In 2009, Andy Baio - a writer and entrepreneur who helped build Kickstarter - ate his own dog food and launched a Kickstarter project called 'Kind of Bloop'. The idea was elegant, and one we immediately fell in love with…
As the old saying goes, "You only get one chance to make a first impression." Launched amid much fanfare late last week, Color is, apparently, "a miraculous application," and one of the first of many, new life-changing applications for the 'Post-PC World' in which we now live. It's also guilty of a not insubstantial degree of hyperbole…